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BE MORE ATTRACTIVE TO FUTURE TALENT
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This was the best workshop I’ve ever been to, and I have seen a lot. It is amazing how much energy, new perspectives and concrete ideas we created in just three hours! - Attendee
Our approach
We selected an international and diverse group of 16 community members - the group included: a design thinking specialist, food startup founder, salesforce expert, AI developer, banking consultant, lawyer, philosopher, blogger, an English teacher, and a translator.
Before the workshop, the millennials analyzed the company from a job seeker’s perspective: looking up online channels, recruiting ads, and talking with their friends - they prepared reverse job interview questions.
We organized a three-hour workshop (40 executives and 16 next generation members). The executives and millennials worked in small groups. We worked through three different approaches:
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“The work revolution”: The groups were reflecting how next generation attitudes, values and expectations are changing towards working life. Each group designed a movement for a positive change in the working life.
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Reverse job interview: Millennials conducted reverse job interviews with the executives. Based on the interviews, millennials shared their conclusions on what makes our Client a uniquely interesting company to work in, and what should change and improve in order for them to be an attractive employer for the next generation of employees.
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Actions for developing culture and leadership style: Millennials and [COMPANY] executives worked together to defining concrete actions to improve [COMPANY´S] culture and leadership style: What will I do or accomplish THIS WEEK, WITHIN SIX MONTHS; WITHIN 12 MONTHS
Key objective
We helped a globally operating B2B company with a revenue of over 300 million and over 4000 employees to understand millenials and generation z as consumers, employees and investors.
The main goals were to develop the company's ability to self-reflect, and develop themselves to lead a company in transformation and employees towards the mutual vision.
Impact
EMBEDDING RESULTS TO OUR CLIENTS CHANGE PROGRAM
IMPROVING OUR CLIENTS INTERNAL COMMUNICATION
INVALUABLE EXTERNAL PERSPECTIVE
Taking those individual “pledges” and sharing them as broader initiatives across the organization.
Our workshop helped improve company's internal communication.
We created a safe place where both management, stakeholders and millenials could discuss freely without hierachy and barriers.
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